Go Back Up
GTM-OS

From Inflection Point

To Industry Alpha

Scaling from high-growth to market leadership is a unique challenge. Plateaus emerge, go-to-market strategies need refinement, and operational friction can silently erode value.  You need to evolve from running processes that drive growth to a GTM system for the next phase of your journey. 

Alif is your partner for what's next

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Our Partners

 

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What We Do

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GTM Advisory
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Fractional Leadership
3Ps
Portco Support
GTM Workshops
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About Alif

Every Great Story Has a Defining Chapter. This Is Ours.

At Alif, we solve complex Go-To-Market (GTM) challenges to help businesses evolve. Our mission is to elevate strong operational processes into world-class systems, guiding ambitious organizations on their journey to becoming leaders in their field.

Founded by Murtaza Kumail Abbas, Alif encapsulates a quarter-century of his expertise from the enterprise technology space. His distinguished experience encompasses all facets of GTM, from building high-performance revenue teams to providing strategic support for Private Equity (PE) and Mergers & Acquisitions (M&A) activities.

At Alif, Murtaza partners with business leaders to identify and remove barriers to growth, thereby unlocking their organization's full potential.

Learn More IRL
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What people are saying

"The GTM Operating System is the most powerful model on the market, and I'd love nothing more than to see it become the go-to standard for all GTM leaders."

Mary Kay

Mary Kay Evans
CMO

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What people are saying

"The GTM O.S. has completely transformed the way we work. Our team is more aligned than ever, and with the GTM O.S. frameworks, we're making better decisions and executing more effectively."

clelland

Clelland Green
CEO Benepath